It’s a toss-up which business development cornerstone is more problematic for many professional service providers — Smart Targeting or Driver-Oriented Solutions. In this 90-Second Notebook we introduce the central role of business drivers in successful proactive pursuits.
90-Second Video #3 — Target-Driven Value
The third cornerstone of strategic business development rests on delivering unquestioned value to your target. And we introduce the idea in this edition of the 90-Second Notebook.
90-Second Video #2 — Strategic Relationships
This is the second cornerstone of strategic business development. Once you’ve mastered the art of Smart Targeting (cornerstone #1), the next order of business is to begin to build strategic relationships — the kind that become the most valuable asset in your pipeline of future business. This 90-Second version of our BizDev Notebook provides an overview and introduction.
90-Second Video #1 — Smart Targeting
Smart Targeting is the foundation of a strategic approach to business development. If you can’t name targets, you might have a good marketing plan, but you don’t have a strategic approach to business development. How to approach the task is the subject of this 90-Second Notebook video.