A Strategy

The more competitive the marketplace, the more essential a strategic approach — a game plan that is proactive and sets forth a set of moves designed to get you the business.

We’ve built an integrated package of resources that provides the framework, tools, experience and support necessary for an effective approach to each facet of your business development.

The full complement includes six distinct resources.

Element 1: FREE Monthly Video — focused and concise (usually about 90-seconds in length — outlining core principles and practical applications. Use individually, or as an outline / discussion starter for biz dev conversations in a lunch-and-learn series. These videos are available to anyone, via the 90-Second Biz Dev Notebook Blog.


Element 2: A monthly BD Notebook chapter — a deep dive into the content introduced in the 90-second video-of-the-month. This as your plan-in-progress — transforming strategic thinking to an action items. These chapters become the core of a business development notebook that will become a career-long resource.


Element 3: The BD FAQ Podcast — a monthly base-touch via a closed-circuit podcast, focused on the challenges of building and sustaining a practice. We address your questions, and pick the brains of some of the best rainmakers and biz dev minds around. It’s an energizing conversation.

Element 4: Our Monday Morning Jumpstart — an in-your-inbox email each Monday, with tips, tools, suggested resources and fodder aimed at keeping your efforts on track. Each is a quick-read (or listen); and you’ll find yourself adding them to your personal notebook for future reference.

Element 5: The RainMaker Resources Toolkit — planning templates, process maps, communication calendars, RFP resources, CRM best practices, answers to networking FAQs, opportunity evaluator, relationship equity tabulator and more. It’s all at your fingertips. Select the tools that help round out your personal business development notebook.

*Element 6: OPTIONAL Monthly 30-minute one-on-one coaching call — personalized consultations address unique challenges and opportunities. Our executive coaches have decades of experience with thousands of lawyers, accountants, consultants and other service providers. *This personalized component is not for everyone; but if you’re ready for a pro to help with focus, priorities, and making the most of every biz dev minute, add this to your subscription.


It’s an integrated and strategic approach to the action necessary to grow a practice. Be done with guessing what move should be next, when to speak, what to write, and how to follow up. With decades of experience in each area, our team has assembled the elements necessary for a winning approach.