90-Second Video #4 — Driver-Oriented Solutions

It’s a toss-up which business development cornerstone is more problematic for many professional service providers — Smart Targeting or Driver-Oriented Solutions. In this 90-Second Notebook we introduce the central role of business drivers in successful proactive pursuits.


90-Second Video #2 — Strategic Relationships

This is the second cornerstone of strategic business development. Once you’ve mastered the art of Smart Targeting (cornerstone #1), the next order of business is to begin to build strategic relationships — the kind that become the most valuable asset in your pipeline of future business. This 90-Second version of our BizDev Notebook provides an overview and introduction.