Origins of the Notebook

The Business Development Notebook was created by the team at EFC ā€” led by former CMO, author, market strategist (as seen on Forbes) Eric Fletcher, who brings more than 30-years in business development to the table. Thousands of lawyers, accountants, consultants and other professionals use these tools and strategies. In most cases these professionals must both build a practice and provide the service. This is a game plan that delivers.

Two demanding roles. Two differing skill-sets. No one we know chose the profession because they wanted to become a business developer.

So we set out to design a solution. Not a silver bullet; but an approach to growing a practice that accounts for real world factors, and provides a career-long framework for the daunting task of bringing new clients through the doors.

It began in 2013 with a series of 90-second videos, providing a foundation for a practical approach to business development and sales. Over time elements have been added to create a complete Business Development Notebook ā€” with improvements and new features coming every few months.

Eric Fletcher, managing principal of EFC Group is a former ad agency partner, law firm CMO and long time professional services business developer. Learn more about his consultancy at